75 Fascinating Astrology Statistics: Insights & Trends (Updated 2024)

This is a complete list of up-to-date astrology statistics.

On this page you’ll find stats about astrology, zodiac signs, horoscopes, and the astrology industry in general.

So without further ado, let’s see the astrology stats!

Over 1-in-4 U.S. adults believe in astrology, but over half of U.S. adults say that they don’t believe in Astrology:

1. 27% of U.S. adults believe in astrology.
2. 22% of adults are unsure about astrology.
3. 51% say they don’t believe in astrology.

Astrology & Age

Younger generations increasingly believe in Astrology:

1. 37% of adults 18 to 29 believe in astrology.
2. 33% of adults 30 to 44 believe in astrology.
3. 22% of adults 45 to 64 believe in astrology.
4. Only 16% of Americans 65 or older believe in astrology.

Astrology & Gender

To the surprise of absolutely no one, women tend to believe more than men in astrology:

1. 30% of Women believe in astrology.
2. 25% of Men believe in astrology.

Astrology, Gender & Age

Younger men believe significantly more in Astrology than older generations:

1. 38% of Men 18 to 44 believe in astrology.
2. 15% of Men 45 to 64 believe in astrology.
3. 9% of Men 65 or older believe in astrology.

Younger women also believe more in Astrology than older ones, but the generational gap is smaller:

1. 32% of Women 18 to 44 believe in astrology.
2. 29% of Women 45 to 64 believe in astrology.
3. 23% of Women 65 or older believe in astrology.

When comparing men and women based on their respective age group, we see an interesting trend:

1. 16% Less Women 18 to 44 than Men 18 to 44 believe in astrology.
2. 93% More Women 45 to 64 than Men 45 to 64 believe in astrology.
3. 156% More Women 65 or older than Men 65 or older believe in astrology.

Astrology & Ethnicity

There is quite a significant difference in astrology belief depending on people’s ethnicity:

1. 32% of Hispanic Americans believe in astrology.
2. 31% of Black Americans believe in astrology.
3. 25% of White Americans believe in astrology.

Astrology & Education

As the level of education increases, people seem to believe less in astrology:

1. 29% of Americans with a high-school degree or less believe in astrology.
2. 28% of Americans with a college degree believe in astrology.
3. 24% of Americans with an advanced degree believe in astrology.

Astrology & Location

There is an 8% difference in astrology beliefs between Americans living in the Northeast and those living in the Midwest:

1. 32% of Americans living in the Northeast believe in astrology.
2. 29% of Americans living in the West believe in astrology.
3. 25% of Americans living in the South believe in astrology.
4. 24% of Americans living in the Midwest believe in astrology.

Astrology & Religion

The difference in astrology beliefs is rather significant from one religion to the other:

1. 31% of Catholics believe in astrology.
2. 30% of Agnostics believe in astrology.
3. 28% of people with no particular religion believe in astrology.
4. 22% of Protestants believe in astrology.
5. 22% of Jewish Americans believe in astrology.
6. 10% of Atheists believe in astrology.

Astrology & Politics

The difference in astrology beliefs is not insignificant from one political inclination to the other:

1. 32% of Democrats believe in astrology.
2. 29% of Republicans believe in astrology.
3. 21% of Independents believe in astrology.
4. 23% of Others believe in astrology.

These statistics are based on astrology belief data collected by YouGov.

A vast majority of adults in the United States are aware of their astrological sign:

1. 90% of Americans know their astrological sign.
2. 10% of Americans are not sure about their sign.

Zodiac Signs & Age

As Americans get older, they are more aware of their own zodiac sign:

1. 94% of Americans adults 45 or older know their astrological sign.
2. 82% of Americans adults under 30 know their astrological sign.

Zodiac Signs & Gender

We can see a difference between men and women as both genders are not equally aware of their own zodiac sign:

1. 92% of Women know their astrological sign.
2. 87% of Men know their astrological sign.

Zodiac Signs & Politics

There is a massive 9% difference in astrological sign knowledge between Democrats and Republicans:

1. 95% of Democrats know their astrological sign.
2. 86% of Republicans know their astrological sign.

These statistics are based on astrology knowledge data collected by YouGov.

1. The 3 most common zodiac signs are Cancer (9.01%), Virgo (8.95%), and Leo (8.88%).
2. The 3 rarest zodiac signs are: Capricorn (7.50%), Aries (8.02%), and Aquarius (8.05%).

The following table displays the percentage of U.S. population born under each zodiac sign:

1. The most common zodiac elements are Water (25.34%) and Fire (24.95%).
2. The rarest zodiac element is Earth (24.78%).

The following table displays the percentage of U.S. population born under each zodiac element:

These statistics are based on birth data from U.S. National Center for Health Statistics (1994-2003) and U.S. Social Security Administration (2004-2014).

United Kingdom

Almost 1-in-3 British adults believe in astrology:

1. 31% of Britons believe in astrology and star signs.

There is a massive difference between men and women astrology believers:

1. 42% of British Women believe in astrology and star signs.
2. 19% of British Men believe in astrology and star signs.

Contrary to Americans, the percentage of astrology believers in the UK doesn’t evolve much with age:

1. 28% of British adults 18 to 24 believe in astrology.
2. 33% of British adults 25 to 49 believe in astrology.
3. 30% of British adults 50 to 65 believe in astrology.
4. 32% of British adults 66 or older believe in astrology.

These statistics are based on data collected by YouGov.

Europe

1. 61% of Germans adults 18 to 24 believe in horoscopes. 43% of Germans adults 25 to 34 do not. (Statista)
2. 69% of French Men and 57% of French Women never read their horoscope. (Statista)
3. 28% of Swedish adults are interested in astrology. (Statista)

APAC

1. 51% of Australians adults 30 to 44 and 13% of Australians adults 45 or older take their horoscope very or somewhat seriously. (Statista)

LATAM

1. 89% of Mexicans know their zodiac signs.
2. 74.4% of Mexicans believe that their horoscope is very important, somewhat important, or a bit important.
3. 49.5% of Mexicans who believe in horoscopes consult their horoscope at least once a week.

These statistics are based on data collected by Gabinete.

1. The 3 most searched horoscopes on Google in 2022 were “Cancer horoscope” (10.11%), “Leo horoscope” (9.75%), and “Virgo horoscope” (9.39%).
2. The 3 least searched horoscopes on Google in 2022 were “Sagittarius horoscope” (6.18%), “Capricorn horoscope” (6.78%), and “Aquarius horoscope” (7.13%).
3. In 2022, “Scorpio horoscope” (8.68% in 2022 vs 8.41% in 2021) overtook “Gemini horoscope” (8.44% in 2022 vs 8.67% in 2021) to become the 5th most popular horoscope search in Google.
4. In 2022, there was 64% more searches in Google for the most popular “Cancer horoscope” (10.11%) than for the least popular “Sagittarius horoscope” (6.18%).

The following table displays the percentage of horoscopes Google searches for each horoscope in 2022:

The following table displays the percentage of horoscopes Google searches for each horoscope in 2021:

1. The 3 most popular zodiac searches on Google in 2022 were “Cancer zodiac” (13.79%), “Leo zodiac” (8.98%), and “Libra zodiac” (8.54%).
2. The 3 least popular zodiac searches on Google in 2022 were “Sagittarius zodiac” (6.57%), “Capricorn zodiac” (6.90%), and “Aquarius zodiac” (7.33%).
3. In 2022, there was 110% more searches in Google for the most popular “Cancer zodiac” (13.79%) than for the least popular “Sagittarius zodiac” (6.57%).

The following table displays the percentage of zodiac Google searches for each zodiac sign in 2022:

The following table displays the percentage of zodiac Google searches for each zodiac sign in 2021:

These statistics are based on search data from Google Trends.

1. The astrology market was valued at $12.8 billion in 2021, and is estimated to reach $22.8 billion by 2031, growing at a CAGR of 5.7% from 2022 to 2031. (ResearchAndMarkets)

APAC

1. In 2019, mobile app users in the United States spent an approximate 39.7 million USD in the highest earning astrology apps, a 64.7 percent increase from spending in 2018. (Statista)
2. The Japanese astrology market is forecast to grow at a compound annual growth rate of 7.6% between 2022 and 2031. (Statista)
3. Other significant compound annual growth rate numbers in the APAC region include China (7.3%), Thailand (7.1%), India (6.9%), Australia (5.3%), and South Korea (5%) (Statista)

And there you have it, my list of astrology stats.

Obtaining reliable statistics and accurate information in the realm of astrology was quite a challenge.

If you have any suggestions for additional statistics you’d like me to include in this list, please feel free to reach out to me via my contact page. Your input is greatly appreciated!